Marketing  Partnerships
thru Legends Car racing

Why consider Marketing Partnerships or Sponsorship Opportunities in local short track racing?

In recent years, auto racing has become the highest-attended spectator sport in the United States. While several million people annually attend professional motorsports events sanctioned by organizations such as NASCAR and the IRL, hundreds of thousands of people also attend weekly short-track racing at local tracks across the country.

Motorsports marketing, or race team sponsorship, is one of the most cost-effective methods of advertising. Race fans are extremely brand-loyal. A recent survey showed that almost 72 percent of NASCAR fans polled stated that sponsor influences have a direct effect on their purchases.

We can tailor an inexpensive advertising program to a sponsor's particular needs. In addition to professional graphics on the car itself, marketing partners will be prominently placed in our web site. Since we utilize a 28' enclosed trailer, it can become a rolling "billboard" during our trips to and from the track.

If you own a business in the central Florida area, and you would like to learn more about inexpensive advertising through exposure in the Florida Legends Series and related appearances, please e-mail or call us by clicking on the “Contact” button at the top or by clicking here.

STR Promotions was established during the Winter of 2005/06 with Tim Harris as the Driver/Owner. We compete in the nationally recognized Legends Car Racing Series and are able to race at top NASCAR tracks such as Atlanta Motor Speedway (Atlanta, GA), Lowes Motor Speedway (Charlotte, NC), and Rockingham Speedway (Rockingham, NC) to mention a few. The tracks where we race in central Florida include Orlando Speedworld, Auburndale Speedway, and Citrus County Speedway.

Legends Car Racing is governed by INEX and 600 Racing at thousands of tracks from coast to coast. A number of today’s top NASCAR drivers like Kyle Bush & Dale Earnhardt Jr. have raced in this series. Legends are known for developing young upcoming drivers. Thousands of dedicated fans attend these races on a weekly basis. Many cars have nationally recognized sponsors. They include companies such as, Hormel, Cingular, Nextel, Zaxbys, Bojangles, Subway, General Mills, Home Depot, Western Union, Atlanta Journal plus hundreds of others known across the country.

Motorsports Marketing Goals

• Increase Brand Awareness

• Increase Brand Coverage

• Increase Brand Loyalty

• Platform to Launch New Programs

• Drive Sales

Increase Brand Awareness

• To fans and spectators at the track. Over 100,000 in attendance every season.

• Research shows that a potential customer needs to see a company’s name seven times to remember them.

• Potential customers will see your company’s name an average of 50 times per race.

• The sponsor’s name may be announced numerous times during the race event.

Increase Brand Coverage

• The sponsors name will be seen at different race tracks in the southeastern United States. These are the tracks at which we plan to compete during 2008.

Orlando Speedworld (Bithlo, FL) (Home Track)
Auburndale Speedway (Auburndale, FL)
Citrus County Speedway (Inverness, FL)

• In addition we may travel to compete at:

Atlanta Motor Speedway (Hampton, GA)
Lowes Motor Speedway (Concord, NC)
Sunny South Raceway (Grand Bay, AL)

• In addition to the above listed locations the sponsor’s name will be seen on the race trailer while in transit on the interstate and local highways.
   

• Charities we support – Associated Marine Institute (AMI)  and Motor Racing Outreach (MRO) and Race Against Drugs and the Victory Junction Gang Camp

STR Promotions will support AMI, MRO, Race Against Drugs, and the Victory Junction Gang Camp and will make our car available for public appearances on their behalf.

• Special arrangements can be made for promotions at the tracks we appear at - such as ads on the retaining walls or for a company night out.

• Links on our web site: http://www.timharrisracing.com/str.htm

Increase Brand Loyalty

• 72% of race fans testify to buying or using the sponsor’s product.

• 55% of race fans said they would “almost always” purchase or use a sponsor’s product over that of a closely priced competitor
   

• Logo Exposure

  • Your logo will be placed throughout our race team and equipment.

    • On the Race Car

    • On the Race Car Trailer

    • On the drivers race suit

    • On spirit wear worn by the crew & fans alike

Platform to launch new programs

• Advertisements which can be changed periodically to show new offers for your company.

• Arrangements can be made with the Race Track to distribute hand-outs or other promotional items.

Drive Sales

• This will be done by putting your company name in front thousands of potential customers

• Aggressively seeking new customers to buy and sell cars through your web site on and off the race tracks

We assure representation of your company with the highest level of professionalism and pride - as well as being a positive influence to increase your sales.

I would like the opportunity to meet with you to discuss this marketing opportunity.  Please let me know what additional information you would like to assist in a decision to include motorsports in your marketing plan.  I can be reached at 863-808-0005.

Thank you for your time and for considering a partnership with STR Promotions to market your products and/or services during the upcoming 2008 Summer and Winter seasons.

Sincerely,

Tim Harris
863-808-0005
tmharris@tampabay.rr.com

The photo below was taken after our appearance at the
May 2006 car show at the First Baptist Church at the Mall
in Lakeland, FL.

Tim For Schools

© 2008 by STR Promotions